Beijing 798 Art Zone, named after the 798 factory which was built in 1950s, is located in the northeast corner of Beijing city. The Dashanzi Art District (DAD) is its another name as it sits in Dashanzi zone. The art zone covers an area of 0.6 square kilometer, with Jiuxianqiao Road to its west, Beijing-Baotou railway to its east, Jiangtai Road to its south and Jiuxianqiao Road North to its north. 798 Art Zone, characterized by modern art, has become the exhibition center of Chinese culture and art, and also the world- famous cultural and creative industries centralized area .